Residents might notice the South Sioux City police officers wearing pink patches on their shoulders once October arrives.
The initiative is part of the Pink Patch Project, a movement that started as a collaborative effort in the Los Angeles County Police Chiefs' Association and several public safety agencies in Los Angeles County to combat breast cancer by raising public awareness and raising funds for breast cancer research and treatment.
The project has since made its way across the country. Last year, Omaha area police departments took part, which is how the South Sioux City Police Department got wind of the movement.
Sgt. Jeanette McFee of the South Sioux City Police Department is a breast cancer survivor and one of the driving forces behind bringing this program local.
“We were very interested in part because I'm a breast cancer survivor,” said McFee. “We decided this year we were going to jump on board.”
Anyone can purchase a pink patch at the Law Enforcement Center on W. 29th Street for $10. Additionally, at the end of the month, they will be selling lapel pins for $5 and t-shirts for $20. The t-shirts can also be purchased at Hy-Vee.
The funds will be donated to the June E. Nylen Cancer Center.
The department doesn't have a specific goal set as this is the first year for the project locally.
“We're just kind of feeling it out to see what kind of funds we can raise,” McFee said.
It is estimated that approximately one in eight women will be diagnosed with breast cancer in her lifetime, according to the American Cancer Society. The disease can have a profound impact, but it can also be effectively treated with surgery, radiation therapy, hormone therapy and chemotherapy.
According to their website, the Pink Patch Project aims to increase awareness about the life-saving benefits of early detection and intervention in the fight against breast cancer. In addition to public education efforts, the program has the added goal to fund the research, treatment and education needed to help find a cure.